DIGITAL NATIVES GIVING BRAND

DIGITAL NATIVES GIVING BRAND GIANTS A RUN FOR THEIR MONEY One word making top executives in organizations increasingly uncomfortable is the word ‘digital’. Many marketing and senior executives in leading organizations are still wondering why the word digital must pop up in meetings. What is the fuss over digital, really? Can I sell cement on…

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Digital transformation after digital maturity

The debate around what consumers want has increasingly become skewed towards creating online experiences and content, more so for the current generation and largely for the current consumer. Social media has grown from a pass time to a communication platform, and then to a business tool. Soon, it will become a money transfer tool and…

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COMMUNICATING DEVELOPMENT WORK

Not-for-profit entities sometimes have the most difficult job while telling their stories. The need to balance the sad story and the happy ending without looking like the help mafia is sometimes challenging. Attending some launches of reports and meetings for donor requests, I find myself often cringing at the way the pitches and videos are…

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