Build your professional confidence. Understand how communication works, and discover how to design and plan winning campaigns.

Learn about PR planning principles, media relations techniques and the impact of social media on PR practice. You'll master the art of writing for different channels too – from press releases to blogs and tweets.

The syllabus is made up of three separate units:
  • Unit 1: looks at the role of PR in organisations and society and developing PR plans.
  • Unit 2: focuses on the creation and management of communication that works, including traditional and digital communication methods.
  • Unit 3: considers the ethical aspects of PR and how the success of PR activities can be judged.

To gain the qualification you'll need to successfully complete each of the three assessments.

It's right for you if you're a graduate looking for a career in PR or if you have a couple of years' PR experience at a junior level. You qualify for the CIPR Professional PR Certificate if you have any of the following:
  • 2 years' relevant full-time employment in public relations (or related sectors, e.g. marketing, journalism)
The total number of hours to be covered for the entire course are 48 hours of tuition. These are scheduled as 16-3hour physical class sessions that take place on Saturday morning from 9.00am – 12.00noon.