Build your professional confidence. Understand how communication works, and discover how to design and plan winning campaigns.

Studying for the CIPR Professional PR Certificate is a great way to develop your skills or gain a solid introduction to public relations. You will learn from experienced practitioners and study alongside others working in PR. We’re the largest centre for the CIPR Professional PR Certificate and you can study with us face to face at Makini College in Nairobi.

You will gain a solid grounding in all the key concepts, techniques and skills needed to develop effectively as a PR practitioner. It is a qualification in its own right, but also prepares you for the CIPR Diploma.

The syllabus is taught and assessed at the same level as a Foundation degree.

The Certificate level is for those in the first few years of their PR career. The course will provide you with a solid grounding in all the key concepts, techniques, theories and skills needed to develop effectively as a PR practitioner. The topics covered include:
  • PR and its role in the organisation
  • PR and communication theory
  • PR planning and tactics
  • writing skills
  • media relations
  • management skills and professional practice.
It comprises of a written assignment at the end of every unit taught. There are 3 assignments:
  • Critical Reasoning Test – 2 essays of 1,500 words each
  • Planning Assignment – campaign plan (2,000 words) plus supporting writing tasks (800 words)
  • Critique – 3,000 words
To gain the qualification you'll need to achieve at least a pass in each of the 3 assessments. Note: If you already hold the CIPR Internal Communications Certificate you'll only need to complete the Critical Reasoning Test and the Planning Assignment to gain the Advanced Certificate.
It's right for you if you're a graduate looking for a career in PR or if you have a couple of years' PR experience at a junior level. You qualify for the CIPR Advanced Certificate if you have any of the following:
  • CIPR Foundation Award
  • any UK recognised degree, or equivalent
  • 2 years' relevant full-time employment in public relations (or related sectors, e.g. marketing, journalism) and 5 GCSEs at grade C or above, 1 of which must be in the English Language.
In addition, those whose first language is not English must be able to demonstrate proficiency in the language – spoken and written – to an International Language Testing System (IELTS) band score of 6.5 or equivalent.
There are 4 assessment sessions per year. Depending on when you enrol on to the qualification you could qualify in as little as 10 to 12 months. As well as the tuition time, you'll need to set aside approximately 4 to 6 hours per week for self-study. This might increase as you work towards submitting your assessments.