Learn about PR planning principles, media relations techniques and the impact of social media on PR practice. You'll master the art of writing for different channels too – from press releases to blogs and tweets.The syllabus is made up of three separate units:
- Unit 1: looks at the role of PR in organisations and society and developing PR plans.
- Unit 2: focuses on the creation and management of communication that works, including traditional and digital communication methods.
- Unit 3: considers the ethical aspects of PR and how the success of PR activities can be judged.
To gain the qualification you'll need to successfully complete each of the three assessments.
- 2 years' relevant full-time employment in public relations (or related sectors, e.g. marketing, journalism)