Take your career to the next level. Become a truly strategic thinker with an advanced understanding of communication.
Studying for the CIPR Professional PR Diploma – the CIPR’s flagship qualification – will enable you to operate more strategically with confidence. It will do this by equipping you with the advanced knowledge you need to design effective PR strategies. Students often say that taking the PR Diploma transforms the way they work.
Gain an advanced understanding of areas including planning, research and evaluation; crisis and risk issues; CSR; stakeholder management and ethics. You’ll also put your learning into practice, evaluating a wide range of PR theories, concepts and techniques and applying them practically to your own work and sector.
Taught face to face at Makini College in Nairobi.
The syllabus is taught and assessed at Masters level.
- PR as a management function
- theoretical approaches
- reputation management
- corporate responsibility and stakeholder theory
- issues and crisis management
- PR planning.
- Critical Reasoning Test – 2 essays of 2,500 words each
- Planning Assignment – campaign plan (3,500 words) plus supporting rationale to illustrate the theoretical and conceptual underpinnings that have informed the strategy (2,000 words)
- Research Project (6,000 words).
- CIPR Advanced Certificate in Public Relations
- 1 of the following plus 1 year's relevant full-time employment in public relations (or related sectors, e.g. marketing, journalism):
- CIPR Internal Communications Certificate
- postgraduate professional qualification in a related discipline (e.g. CIM diploma)
- UK Bachelor's degree or equivalent in a PR-related discipline: business, marketing, management, communication, media or journalism.
- 1 of the following plus 2 years' relevant full-time employment in public relations (or related sectors):
- CAM Advanced Diploma in Marketing Communication
- NCTJ Diploma
- UK Bachelor's degree or equivalent in any other subject
- LCCIEB qualification which must comprise 5 level-3 subjects in PR, marketing, advertising, and principles & practice of management.
- 4 years' relevant full-time employment in public relations (or related sectors) and 5 GCSEs at grade C or above, 1 of which must be in the English language.